- Brand Naming
- Brand Strategy
- Tagline Development
- Visual Identity & Logo
- Brand Applications
- Brand Identity Guideline
We have been living and breathing on a belief that charmingly executed ideas can drive opinions or even trigger mass movements. Along the years, we have developed methods to mix thinking and crafting into ideas that span across multiple mediums. The result is a constant aim for brands to have not just style, but also lasting characters and clear voice. This can be seen in our works for identities, campaigns, strategies, websites, prints, editorials, spaces, and many other that go far beyond their label.
We have partnered with diverse companies and personalities from whom we learned a lot of things. By helping big companies navigate through shifting changes and pushing emerging businesses to secure their own place, no company too big and no ambition too humble when we walk with you through it all.
To last, a message needs to be developed with the same depth as graphic. In a world where our eyes are bombarded with everything that are pleasantly colored, we want to make something that people think about before they go to sleep.
Agung Sedayu Group, Argo Manunggal Group, Asosiasi Desainer Grafis Indonesia, BEKRAF, BNI, Bank Tabungan Negara, BIKO Group, BTPN, Common Grounds Coffee & Roastery, Commonwealth Bank, Cornerstone, Danone AQUA, Datascrip, DestinAsian, Djarum, ELLE Indonesia, Footurama, Gunacipta Multirasa, Hilton, Indoestri Makerspace, Intiland, Lima Watch, Mentari Intercultural School, Miniapolis, Paperina, Permata Bank, PGN, Plaza Indonesia, Sarirasa Group, Shangri-La, Sinarmas Land, The Goods Dept•, Tokopedia, Union Group, VIVERE
"For us, behind every good work is the chemistry between a thriving work culture and good communications. We are matured by this chemistry and so does the people who have built their work in this studio."
Eric first brushed with graphic design in 1997 when he was living and studying in San Francisco after failing to be immersed with his Industrial Engineering studies. After working for several design studios, the rich dynamic of San Francisco and his love for graphic design in music has moved him to start his own design firm in Jakarta. For more than 10 years, he has managed to balance between building a beneficial business and maintaining character for Thinking*Room so it keeps growing.
Ritter is an art director who loves to think strategically. He considers idea exploration as an inseparable part of starting a project. Ritter also love to expand his network. You may see him checking his checklist of places to hangout in Jakarta.
Born, raised and graduated a star student from Bandung, Ira is a multidisciplinary designer who treats every project like a stage performance—from the thorough research to rehearsals, then finally how ideas are presented for the curtain call.
A proud 2-times ramen eating championship winner who came from Bandung and up to every challenges. He enjoys experimenting with ideas and techniques. You should see his instagram stories and you wont wonder anymore.
Randi is a soul captivated by details, which is how this resembles his work and his love for automotive. Two things he finds fascinating: the relation between visual and literature in a design and the 24-hour culture in Jakarta.
Born in Semarang, Evan is a no one who dreams of becoming someone. An avid fan of all things vintage, he collects old paper ephemera and paraphernalia. He has a passion for graphic design for films as well as film production design.
Ariel is a versatile designer who collects sneakers and toys for their historical and craftsmanship value. A natural survivor of the capital city, Ariel once sold football jerseys on the streets and bought a car for himself from the profits.
When his parents supplied little Edwin with pirated VCDs, he knew he was going to grow up loving movies. And a bit of coding. After he created his first website at 15 years old, he went for the top 70 Jakarta of the National Science Olympiad in computer science.
Reagan is the copywriter of the team, a wordsmith who sharpens concepts into refined, clear-cut messages. Aside from the company’s ‘commercial’ projects, he actually aspires to write a movie script one day.
Born in Pontianak but spend most of his childhood in Jakarta, Kevin seek clients, indulge them, then pop the quotation. Kevin was the first on the team with no art or design related background yet has constant curiosity about it.