Birdman

Retail / 2017

Bird, when it’s not a flying species, is another word for an odd person, which is what Birdman is about. Aside of its eyebrow-raising name, Birdman is a Melbourne-style Izakaya with an interesting personality. In Japan’s unapologetically fast-paced high-expectation life, people went to Izakayas after work hours to talk, rant or even just to interact with strangers. In this place they are free of any social roles. This has given us the idea to use eyes, since they are the windows to the soul, and when we look at someone in the eye, it means we are confident and free from the fear of being judged.

  • Discipline Identity, Environment
  • Art Director Eric Widjaja
  • Graphic Designer Wicky Syailendra, Bram Patria Yoshugi
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