Park23 Entertainment Center

Retail / 2015

Park23 opened its door on 2015 as small-scale shopping mall located in Tuban area of Kuta, Bali. Embracing youth’s creativity, Park23’s brand implements playful orange patterns into its identity, uniform, campaign, photoshoots and signage systems. The iconic P merged with the shape of a tree supports the idea that Park23 is not only a mall, but more of an open fluid space for youth and communities to express themselves or establish recognition.

  • Discipline Identity, Environment
  • Art Director Eric Widjaja
  • Graphic Designer Nandiasa Rahmawati
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