A Sinarmasland budget hotel catering young travelers and businesspersons, ROOMS INC. is situated on top of DP Mall Semarang and aims to be more than a place to stay from sunset until sunrise. The branding logo is inspired by the habit of business travelers of staying overnight after office hours and took off in the first morning light. This habit was translated visually into the sinking and rising of the Os in the logo. In addition to branding, we also designed wall installations and mural with various materials. With witty and street-smart messages found in many corners of the hotel, ROOMS INC. breathes a fresh attitude into the business of business travels.
Art DirectorEric Widjaja
Graphic DesignerImam M. Ridwan, Nandiasa Rahmawati, Ignatius Gregory
PhotographerRitter Willy Putra, Vony Wong, Domisilium Studio