Axis requested us to develop a brand guideline to cater to the needs of their internal management. The scattered regulations and unorganized data regarding their brand guideline has become the main issue on this subject, not to mention the lack of motivation from their internal personnel to read a boring ‘dictionary of rules’ telling them how to apply their brand. Upon understanding Axis’ main problems, we came up with a “Manual for Dummies” brand guideline. This brand book was designed to be user-friendly, easy to understand and also interesting to read.
|Art Director||:||Eric Widjaja|
|Designers||:||Barata Dwiputra, Emir Reza, Anggi W. Bawono|