Daya Lima

  • Identity

As a holding company founded by DDI, Daya Lima holds various consultancy firms including DDI itself. The aim of Daya Lima is to go global and to compete on the world stage. Again they requested us to develop a visual identity system to support their strategy. We decided to do a repetition of their names by forming a shape with five points as their visual identity, which was also derived from their five corporate values.

Client : Daya Lima
Year : 2012
Art Director : Eric Widjaja
Designers : Anggi W. Bawono