The whole brand of Indoestri was moved by the spirit of DIY. It is influenced by the beauty of function and structure of industrial design, as seen in the custom typeface inspired by nuts and bolts. Yet every graphic details are given humane characteristics, like how lines are not drawn perfectly straight, and how unrelated graphic collages are used as a way of communicating the inventive culture of self-made.
|Art Director||:||Eric Widjaja|
|Designers||:||Imam M. Ridwan|