• Identity

The name Jackrabbit derives from John Dillinger, an infamous gangster during America’s height of prohibition in the early 20th century. We decided on a design direction that was a satire against the stereotype of each communication component. The end result can be seen in the logotype, stationery, writing instruments, poster, copywriting, and environmental graphics we designed for this destination restaurant and bar project. An end result that brought together all the mediums and communicated sarcasm that left one feeling odd, but craving for more of the same.

Client : Jackrabbit
Year : 2010
Art Director : Khaerun Rizdky
Designers : Steven D. Marryko