LOLA – Espíritu Y Libación

  • Identity

A nickname for Señora de los Dolores or Lady of Sorrows is turned into a new name for an underground Cuban speakeasy in South Jakarta area. The whole concept of the identity for Espíritu Y Libación is sorrow, since nothing fits alcohol better than sorrow. The L and O in the logo is composed from Lady Dolores’ mournful eyes after the seven sorrows. Everything from the wall painting to the environment pulls you into an obscurely emotional journey once you’ve entered the secret doorway and stepped down to this underground bar.

Client : Biko Group
Year : 2016
Art Director : Eric Widjaja
Designers : Mathilda Samosir, Nandiasa Rahmawati