• Identity

Miniapolis is a kid playground owned by Plaza Indonesia, one of the most prestigious shopping malls in Indonesia. In developing their brand, we positioned ourselves as children and recalled everything that would spark excitement in our childhood. A rainbow bridge, a magical balloon, a wonderland, an adventure where everything is magical and eternal. Finally we came up with a story that tells a far away land where all is wonder. This simple story serves as the core branding of Miniapolis. Implemented in every aspect from rides to environments, to build an experience about the journey of wonders.

Client : Plaza Indonesia Realty
Year : 2009
Art Director : Eric Widjaja
Designers : Barata Dwiputra, Felix Tjahyadi, Khaerun Rizdky