• Identity

SITTI is a digital advertising platform with an engine that is capable of understanding the contextual meanings of Indonesian (slang) words. Their identity was developed based on the shape of a writing icon that appears each time you are ready to type on your computer. We switched the implementation of words and images for their collateral system as an exercise of applying context in written language to visual language in terms of developing the collateral system as a part of their visual identity.

Client : SITTI
Year : 2010
Art Director : Eric Widjaja
Designers : Barata Dwiputra, Dimas Radhitya, Khaerun Rizdky