The Conscious Machine

  • Print

Visual design and direction for ELLE Magazine Indonesia article featuring Mercedes-Benz C-Class. As simple as dimming the headlights when other cars are passing in front of it and  lighting up a coffee icon on the dashboard reminding drivers to have a cup of coffee when the driving gets bad, the features of Mercedes’s new C-Class give us an impression that the car has the consciousness of a human being. Layered human head silhouette morphing into the C-Class silhouette and Da Vinci’s Vitruvian Man and shows how much a machine can be so mechanically perfect yet so thoughtful to our behaviours.

Client : ELLE Indonesia
Year : 2015
Art Director : Eric Widjaja
Designers : Nandiasa Rahmawati