The Goods Dept•

  • Identity

People of Brightspot decided to create The Goods Dept•, a permanent store that functions as a platform for good local brands to market their products. We work with them to develop their visual identity and collateral. The development of the identity itself was oriented in the idea of something ordinary, based upon the idea of “Do it Yourself”, a spirit that lately has become one of the main motivation among Indonesia’s young generation.

Client : The Goods Dept•
Year : 2010
Art Director : Eric Widjaja
Designers : Dimas Radhitya