- Brand Naming
- Brand Strategy
- Tagline Development
- Visual Identity & Logo
- Brand Applications
- Brand Identity Guideline
Thinking*Room is a branding and design company. We help brands grow with a clear voice and a story worth telling. Putting together craft and thinking into our work, we bring about ideas that resonate with people.
Our work spans over a decade, across multiple mediums and for clients of every type. We set our heart and mind to make designs that people think about before they go to sleep.
Eric graduated from the Academy of Art University, San Francisco, initially studying Industrial Engineering then laboring his passion in graphic design for a decade and a half – when he realized that design is another form of language in the visual context. After leaving parts of his heart in San Francisco, Eric flew home and founded Thinking*Room a few years later. Since day one, Eric enjoys immersing himself in the process more than the end result, as not knowing the end result itself is like an obsession to him. A big fan and a practicing craftsman in emotion-driven design, Eric believes in creating designs that resonate with people as well as an environment that centers around togetherness for his team.
Ritter is the realistic dreamer who makes things happen. Design and creativity to Ritter are like magic when an idea, an approach, with endless possibilities comes to life in our time and space, intuitively and unconsciously. To Ritter, design exists to tell stories, spark souls, touch hearts, and drive actions, which is the magic he’s here to do. But hear, hear, the one trick up Ritter’s sleeves to make things happen is none other than a careful strategy and a heart full of determination. At the time of writing, Ritter dreams to do what he still loves doing – designing, but from anywhere he wants.
With a Master’s in Graphic Design at Bandung Institute of Technology, Ira sways her way with story-rich designs that play the heartstrings. When it comes to movie genres, detective & mystery would be her number one – and design is similar to her riddle-solving movies. To Ira, every design case is like a mystery needed to be solved. But it’s nothing suspenseful, for Ira that design is close to us humans, and her compassionate approach is to understand humans to make good design. Her love for design rich with stories is poured into her side passion for paper doll crafts.
If Bram’s playfulness could be put in a jar, it would be the most potent potion there is. His love for toys and playing in general translates into unexpected designs that leave a mark. Explorations in ideas and design are like a daily commute, where his mind wanders to all the places where visual is a spoken language. His explorations do not limit the platforms he utilizes, because Bram will probably master any software the moment he says hi to it. When he’s not busy fidgeting on his keyboard, he’s most likely fidgeting on his air-dry clay, sculpting otherworldly creatures.
Leonardo, or Leo for short, centers himself and his creations around universality and how design is a form of collaboration between different mediums. This appreciation for universality also translates into his illustrations that reflect on the humor life speaks on. Spending a few years in Singapore for his Graphic Design degree at Nanyang Academy of Fine Arts, Leo loves to walk around getting lost in the neighborhoods or wherever he is and captures the moment with his disposable camera while at it. He often gets inspired from the mundanity of his daily commutes, and reflective, universal, relatable become descriptions one could say when they look at Leo’s designs.
Beautiful things lure Eva into the world of design. Little Eva who has always been creating & drawing grew to realize that design allows her to imagine, frame, define the many aspects of our lives. Eva loves the idea of design as a system and she takes on briefs with her own definition of fun: strategic explorations. She craves being able to dip her fingers in different projects, as the varieties give her a thrill, especially when it comes to creating frameworks and designing the means to make a system work. Not doing the same thing twice is a reason Eva gets up in the morning. Another reason is possibly painting the Swiss Alps on canvas with acrylic.
Having picked up his pencil the earliest he can remember, Clifford reimagines the worlds of every project with his precise and intricate brush strokes. His love for Sci-Fi shows & movies compels him so much that he wants to create worlds of his own, breathing life into every brand’s story, transforming any brief by inciting visual sensations and experiences particularly with the powerful magic of typography. No matter the kind of story Clifford is telling, it is an experience that even the writer is out of words to describe it.
Septianie’s craft is to narrate a story through the visuals out of thin air like a true witch. The visuals in many forms have always called for her, and her magic becomes designs that cultivate new languages, cultures, and communities in many senses. What is also calling her is her furry feline kids and a cup of latte in the morning. A few sips later, she’s back with her spellbinding brush strokes, clicks, and taps. When she’s not casting her magic on a brand’s story, Septianie usually looks for the best painting paper to try out for her watercolor wash explorations, illustrating to her heart’s content.
Kezia is one to wander with her feet, from one city and continent to another. Her thirst for taking in new experiences and insights she quenches by the immense research once she delves into a project, which allows her to travel ideas beyond her imagination. Kezia is also one to believe that every form of design, graphic, interior, fashion, and all there is to design, is in touch with the human senses, and having a sense in design is essential in her craft. Having this sense is also extended to adopting handmade vessels, homewares, and even making the most visually pleasing and mouth watering breakfasts.
A true geek when it comes to music, Pierre curates what sound fits the best for every space and atmosphere. His love for music resonates through his visual craft, working on his beat to find which typeface and other visual elements that will create the perfect harmony for every brand’s story. Being the tallest in the office, Pierre is easy to spot. So is his work, being distinctive in idea and harmonious in the visual language. For Pierre, every single visual element plays its sheet in an orchestra, and he’s the conductor.
Miko speaks through his designs with the idea of communication as the center of every dot, line, shape, color, composition, and idea. Most of the time, Miko flows in his craft in every sense of the word –– he loves stretching, literally. Whether static or moving, he makes sure that what he’s communicating moves the hearts of others. His love for communication also speaks in how he cherishes good company at all times. When Miko is not playing with keyframes, he most likely enjoys his coffee whilst discovering songs he has never come across before (and usually ends up liking them) on a music streaming app.
From album covers, comic panels to ad banners, Sasqia finds words and pictures together to have just the right amount of grip to rob hearts. On the flight home from Birmingham, UK with a Graphic Communication degree in her hands, she came to the realization that “writing is also a form of design”. Being the fiction fan that she is, she joined Thinking*Room with a newfound mission: To articulate ideas and build worlds with words. Although writing her own biography in the third person is nowhere near world-building, when she sits down with her pen, paper, and an unchecked caffeine rush, she’s most likely helping brands speak their stories into existence.
With a passion for getting to know new ideas, spaces, and people, Kevyn is the go-getter extrovert whose management experience brings growth and development when it comes to the team. Carrying a degree in Engineering, he sees things from the practical side and is adaptable to any kind of challenges, projects, and clients. Aside from making new friends in any place and timely minimalistic morning routine, Kevyn pretty much has a knack for excelling in anything he tries to do no matter the field –– he might have been hiding a degree in Multi-tasking.
The youngest Communication Studies grad in California State University, Regitta is all about putting faith in every single team member with compassionate management and communication. Her experience as a programming specialist and social media coordinator paved her path to the creative industry, and she appreciates the amount of effort put into every good output even more since then. As a mother of 3 cats and a hedgehog, she carries her motherly supportive warmth everywhere she goes. When she’s not busy with credentials, timesheets and seeing clients, she tries out new places to grab a grub and takes the time to remind the team that, “we’re all in this together.”
Maudy spends most of her years moving from one city to another, eventually making it to the Big Durian. Quite the traveler and one heaven of a singer, she is studying financial management on the side of her hustle at Thinking*Room. Maudy loves chatting up new people and catching up with folks she has met, which includes clients and financing folks of other companies. When she’s not thinking about taxes and quotations, she’s thinking about which Indonesia’s mountain peak or sunny beach to walk on next.
Bukalapak, Rocket Internet (Flash Coffee), Rata Indonesia, Yummy Corp, Indigo by Telkom, StickEarn Indonesia
Tokopedia, Emtek Group/ Samara Live, Datascrip, Djarum, Perusahaan Gas Negara, Transgasindo
Jakarta Setiabudi International, Bekasi Fajar Industrial Estate, Agung Sedayu Group, Hilton Hotels & Resorts, Intiland, Okura Residences Jakarta, Plaza Indonesia, Mulia Group, Shangri-La Jakarta, Sinarmas Land
Union Group, Hiro Group, Doughlab, Pand’or Cakes, Six Ounces, BIKO Group, Common Grounds Coffee & Roastery, KFC Indonesia, Sarirasa Group
Line Bank by Hana Bank, Bank Tabungan Negara, Bank Tabungan Pensiun Negara (BTPN), Commonwealth Bank, Bank Negara Indonesia, Bank Rakyat Indonesia (BRI), Bank Indonesia, OCBC NISP
VIVERE, Gunacipta Multirasa (Koepoe-Koepoe & Sambal Belibis), Agro Prima Sejahtera (Frui), Paragon Innovation (Wardah Beauty), Materium, Danone AQUA, Lima Watch, The Goods Dept•
DestinAsian, ELLE Indonesia, Footurama, Indoestri Makerspace, Mentari Intercultural School, Miniapolis
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