TRADEMARKS

A comprehensive archive of over 200 logos designed by Thinking*Room spanning the last 20 years, with essays from Eric Widjaja, Bram Patria Yoshugi, Ira Carella, and Ritter Willy Putra. Beyond a preservation of Thinking*Room's storied portfolio, TRADEMARKS is a journey through the two-decade-long evolution of the logo design practice.

Written by Kireina Masri and Handanu Ardhata
Designed by Thinking*Room

Hardcover, debossed on linen cover, edge printing
428 pages / 10x10 cm

What makes a mark timeless? What makes it worthy? And more importantly, what makes it truly and distinctly Thinking*Room? Logos do more than just identify. They pique curiosity at first glance and tell stories that last. Each logo carries its own narrative, evolution, and trace of time. A snapshot in time and beyond. Logos build and solidify an identity, holding a trademark of their own—a promise of authenticity. Explore the evolution of symbols and the work behind each design through Thinking*Room’s massive collection of logos spanning decades.

The book will be ready on November 2025