Broth & Co

Products / 2023

Founded in 2017 as a pioneer in the Indonesian bone broth industry, Broth & Co has faced increasing competition from many newcomers offering similar products and packaging designs. Despite this competitive landscape, Broth & Co remains committed to using only organic and high-quality ingredients, coupled with a complex production process. Their commitment to quality originates from the dedication and passion of its founder and team. In light of these challenges, they are seeking a new brand identity and packaging design that effectively communicates its originality and intricacy in craftsmanship.

  • Discipline Identity, Packaging
  • Creative Director Eric Widjaja
  • Art Director Ira Carella
  • Graphic Designer Leonardo Laurensius
  • Illustrator Ira Carella
  • Account Executive Audrey Dea
  • Photographer Vony Wong
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