Each year, a logo is chosen for the Indonesian Day of Independence, and as the nation steps into its 8th decade as an independent country, it is our great honor that the 80th Independence Day of Indonesia visual identity designed by Bram Patria Yoshugi, Art Director at Thinking*Room, was successfully chosen for this year’s celebrations across the archipelago in the nation-wide open call competition. Created with the intention to be embraced both officially by the government and organically by the public, the logo translates this year’s designated Independence Day theme of Bersatu Berdaulat, Rakyat Sejahtera, Indonesia Maju (United Sovereignty, Prosperous Peoples, A Progressive Indonesia) into the participatory spirit of Dimiliki Bersama, Dirayakan Bersama (Belonging to All, Celebrated by All) with a bold, straightforward, and adaptive visual character.
The underlying participatory spirit is foundational to the visual identity. The logo itself was designed after multiple iterations to find the perfect silhouette with the consideration of its unilateral use in every corner of the country by people from all walks of life in mind. The logo’s form acts as a space of expression for Indonesians of all backgrounds. A space for individual expression, in celebration of how far the nation has come, as a collaborative space with local creators and creatives, where both notable as well as emerging Indonesian creatives can take part and shine, and as a vehicle of expression in public spaces, where the identity is implemented organically in with everyday objects in familiar settings.
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*Image courtesy of Microsoft. All rights reserved
