Le Cadeau

Retail / 2021

Le Cadeau is an Abu Dhabi-based luxury gift shop offering gift services and products, including premium cakes, flowers, chocolates, and more.

A direct translation of 'gift' from French, Le Cadeau sought to elevate the language of gift-giving in a one-stop shop with a visual identity where its sophistication only Le Cadeau embodies. Gift-giving can symbolize happiness shared with loved ones and an elegant way of expressing thoughts and feelings. This essence of happiness is reflected in the overall identity with a ribbon, which is a prominent visual cue to presents. A nouveau typeface nods to a walk down the old France lane.

  • Discipline Identity, Packaging
  • Creative Director Eric Widjaja
  • Art Director Ira Carella
  • Graphic Designer Eva Mega Astria
  • Illustrator Ira Carella, Eva Mega Astria
  • Copywriter Sasqia Pristia
  • Account Executive Regitta Jasmine
  • Motion Designer Gerwyn Giovanni
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Rata Brand Book

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