To bring the familiarity of the street food experience into Lima-Lima, we capture the iconic visual elements usually seen at Indo-Chinese street food vendors and twist them for a clean and modern look. The colors of Lima-Lima are taken from the colorful melamine plates used by the street vendors. Along with vernacular typography seen on the vendor signs, characteristic animal illustrations, and the iconic hand-written receipts, the visual memories evoked from the direct references come together with a contemporary feel at the stalls of Lima-Lima.
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