Founded in 2021, Maka Motors is an EV motorcycle brand that puts power and range at its core. Maka Motors came to being in the midst of the EV boom, with a handful of 2W EV companies already on the rise. As such, it was important to put Maka Motors on a distinguishable path amongst the competition. Rather than focusing on the macro-scale impact of EVs, Maka Motors needed a brand identity that resonates with the very people that use their vehicles and how Maka Motors positions their needs at the forefront—to the deliver on the promise implied in their very name by putting the impact of Maka Motors’ EVs on their everyday lives on center stage.
Maka Motors needed to be equipped with the right brand identity to communicate their groundedness and differentiate itself from the general tonality of the EV landscape, which squarely falls on environmentalism and technology. So, rather than focusing on the surefire environmental benefits and technological advancements of EVs, we proposed the with three core pillars at its core; “redefining the ride experience”, “power to the people”, and “high performance”, emphasizing the direct benefits of Maka Motors for its users and acknowledging the role that motorcycles play in contemporary Indonesian society. These pillars are then extended into a visual identity that is progressive yet humanist with vibrant electric blue, asphalt black, sun tan, and lithium gray.
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*Image courtesy of Microsoft. All rights reserved
