The brand & product names end with the suffix -ium, a suffix commonly used for substances that contain metal. Materium's adaptability characteristic becomes our approach in designing Materium's logo, taking the 'M' and fragmenting it into slanted rectangular modules. The slanted modules are then adapted into the leg parts of various furniture illustrations and applied to the primary logo. The colors are neutral with a vivid tinge, tying together an identity for a modern, smart, and stylish furniture brand.
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