Bali stands out as a captivating anomaly within Indonesia, being a predominantly Hindu island amidst a country with the largest Muslim population. The island comes alive during Nyepi, the "Day of Silence," which commemorates the Saka New Year and showcases the vibrant Hindu culture. The Saka Museum is dedicated to unraveling the story of Nyepi through a diverse range of exhibits that delve into the rituals and profound significance of this important day of reflection. Located in AYANA Bali, the museum aims to enlighten visitors about Bali's unique cultural heritage. The name "Saka" is a reference to the Saka calendar, which marks Nyepi, while 坂 (saka) signifies slope, reflecting the museum's architectural design.
The visual identity of Saka Museum draws inspiration from the distinctive architectural forms of the museum itself. It is characterized by linework featuring dynamic thick-thin strokes, symbolizing movement and sophistication. The lines also reinterpret the shape of poleng fabric, a distinct feature of Bali, infusing the design with local essence. The brand identity color palette consists of a neutral hue of black and white with the addition of a rich red, capturing Bali’s mystical and sacred feeling, particularly reflecting the atmosphere of Pengerupukan.
The dynamic linework is used as the base for signage throughout the museum, while pictograms are crafted with thick-thin strokes to maintain cohesion with the overall visual identity.
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*Image courtesy of Microsoft. All rights reserved
