VIVERE is a well-respected Indonesian brand that has been producing and selling high-quality furniture based on excellent craftsmanship and materials since 2003. In 2017, the management decided to embark on a rebranding project in order to give the brand a fresher and more consistent identity across its numerous product categories.
Collection by VIVERE defines its style as modern and trendy, built with passion and creative mind, with the aim of providing homeware that is genuine, fun, and youthful. Based on this, we decided to come up with a clean and neutral identity that can be easily applied on the brand’s wide variety of products.
The new logotype was created by using a custom typeface inspired by the edges of various furniture. We also assigned a set of distinct colours for each product category, with the exception of the flagship line VIVERE Couture. The arched configuration on top of the word ‘VIVERE’ is inspired by sunrise, symbolising a new beginning of life (vivere).
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