Sec Bowl

Food & Beverages / 2022

Founded in 2016, Sec Bowl introduced its Salted Egg Chicken bowl to the Indonesian market, along with variations of Asian comfort food flavors. But around this time, Sec Bowl was competing with multiple rice box & bowl brands. This period became quite the rise for the F&B genre, with numerous competitors offering plenty of other flavors and combinations to the enthusiastic market. The challenge was finding a way to stand out in a sector that offers countless tastes already.

  • Discipline Identity, Environment, Packaging
  • Creative Director Eric Widjaja
  • Art Director Ritter Willy Putra
  • Graphic Designer Leonardo Laurensius
  • Environmental Graphic Designer Caroline Marta
  • Illustrator Wanda Almira
  • Copywriter Sasqia Pristia
  • Motion Designer Gerwyn Giovanni
  • Account Executive Regitta Jasmine, Steven Cristian, Audrey Dea
  • Share:
Le Cadeau

Enjoy the landscape view*!

Our website's landscape mode is best viewed in desktop & tablet, not mobile. Rotate it back for mobile viewing.

*Image courtesy of Microsoft. All rights reserved