Taman Ismail Marzuki

Arts & Culture / 2022

Taman Ismail Marzuki, commonly known as TIM, is an art and cultural center that has been the epicenter of Indonesian art movements for decades. Along with the recent revitalization in 2022 comes the quest for a new brand identity. The goal is to contemporize TIM, aligning it with today's context while preserving its historical roots. TIM's identity started with the Cipta logo. It was crafted by Oesman Effendi, a painter and lecturer at the Jakarta Institute of Arts. Though no dependable sources explain the meaning behind the logo, the visualization of the coconut tree might have taken inspiration from Ismail Marzuki's song, Rayuan Pulau Kelapa.

  • Discipline Identity
  • Creative Director Eric Widjaja
  • Art Director Ritter Willy Putra
  • Graphic Designer Eva Mega Astria, Leonardo Laurensius, Kezia Josephine
  • Motion Designer Miko Awangyudha, Gerwyn Giovanni
  • Photographer Vony Wong
  • Project Collaborator Asosiasi Desainer Grafis Indonesia (ADGI), Dewan Kesenian jakarta (DKJ), Jakpro
  • Copywriter Sasqia Pristia
  • Environmental Graphic Design Nusaé
  • Account Executive Steven Cristian, Audrey Dea
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