The challenge was to change the logo without overtly signaling a change. As a well-established art center with a rich history, preserving historical values is paramount. Thoughtlessly modifying the logo would be unwise, as the goal is not to rewrite the past but to guide it in embracing the present. By retaining elements that hold symbolic significance for the logo, it maintains familiarity while enhancing functionality across different mediums.
TIM adopted the musical scale as its architectural concept. We embrace and leverage it as the foundation for the graphic design system. From motion design to layout & grid system, the concept seamlessly integrates, creating a holistic visual identity.
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